MR. CHOC

Born in Fresno, California and raised in Bakersfield, Mr Choc’s success comes from a lifelong passion for music. He got his entrée into the culture as a break-dancer but was also intrigued by the power the DJ had over the crowd. He focused on developing his DJ skills, and by 1993 he started two three-hour radio mixshows (one on Bakersfield and one in Arizona). He specialized in playing quality music that didn’t get maximum exposure. He just wanted to make sure that great music that wasn’t getting its fair share of airplay still had a platform to be heard. In 1995, he was picked up by Los Angeles’ Power 106 and broadcast in three cities. In 1999 Choc was promoted to mixshow coordinator for Power 106, and during his seven-year tenure, the station had the number one mixshow for three consecutive years.

In 1996 Choc became a member of the Beat Junkies Crew (Rhettmatic, Melo-D, Shortkut, Babu), one of the most respected DJs crew in the world. Gaining membership in this exclusive crew had a profound impact on Choc: “it showed me that despite everything I had learned in DJing at that point, there was still a lot more to learn. It also made me love my craft a little more because I was finally surrounded by people who understood it and loved it just as much as I did.” Today, as Director of Scratch-LA, Choc imparts his knowledge on to hungry and eager students. He also continues to hold down multiple residencies and parties throughout SoCal.

www.twitter.com/mrchocfan4
www.facebook.com/mrchocfan4
www.instagram.com/therealmrchoc
www.mixcrate.com/mrchoc
www.soundcloud.com/mrchoc
www.skamartist.com/mrchoc
www.scratch.com/faculty/la-faculty/mr-choc/